Driving Engagement with Influencer Marketing

For our valued client Electronic Arts (EA) we have harnessed the power of influencer marketing to elevate its iconic gaming franchises such as The Sims, Need for Speed, and Star Wars Battlefront. Rather than focusing on one-off campaigns, we’ve developed an ongoing influencer strategy for EA’s iconic brands which creates consistent engagement across platforms like TikTok and YouTube.

The Bigger Picture

By collaborating with a diverse group of influencers over several years, EA has been tapping into a wide range of gaming communities, expanding its reach and fostering authentic connections with players. These influencers not only create content around gameplay but also highlight unique features, updates, and the broader culture surrounding EA’s games, making the content both engaging and informative for fans.

Results That Speak Volumes

This long-term approach has resulted in strong brand loyalty, increased visibility, and substantial engagement across various social media platforms. Through creative content and immersive influencer collaborations, EA continues to shape the gaming industry’s influencer marketing landscape, building excitement and driving player growth with each new release.