Breaking Boundaries with Anime and Influencers

Orchestrated by our Insight unit, ALDI partnered with leading influencers Dilara and NoWay4U for the ALDI Gaming campaign, aiming to connect with the gaming community in a fresh and unique way. To create a standout campaign, both influencers were transformed into anime characters in a short film produced by Tokyo’s renowned D'Art Shtajio studio, blending gaming culture with anime artistry.

Creative Content Driving Results

The campaign’s success was largely driven by organic content shared on TikTok and Instagram. Dilara's posts alone exceeded 2 million impressions, showcasing the power of influencer marketing in engaging the gaming audience. With widespread praise from major media outlets, the campaign gained significant traction, elevating ALDI’s presence in the gaming world. Additionally, ALDI's Twitch channel were boosted to 60,000 followers.

A huge success

By combining anime, gaming, and top-tier influencer marketing, the ALDI Gaming campaign successfully captured the attention of both gamers and anime fans, reinforcing ALDI’s innovative approach to reaching new audiences in creative and engaging ways.