Brand Ambassador Program

Onboarding and integration for maximum impact: Sony Germany successfully launched a brand ambassador program, integrating 150 brand ambassadors across 135 MediaSaturn stores and specialist retailers in the first year alone. With 1,200 operating days per month, the program ensured consistent brand presence and product expertise in-store.

Driving Performance with Data-Driven Strategies

The close collaboration between the RFM team and Sony's field sales team allowed for effective performance monitoring using custom analysis tools. This synergy led to significant outcomes, with an average of 4,700 products sold monthly across all verticals. Store coverage reached an impressive 96%, with promotional stores hitting a peak shop share of 17%.

Global Recognition for Retail Excellence

Thanks to these outstanding achievements, Sony Germany was awarded "Best Practice" status by Sony Global for its innovative retail activities, setting a new standard for sales activation across the company.