A Fantasy coming True

Experiential marketing
Client Square Enix
Agency MSM.digital

In preparation for the highly anticipated release of blockbuster game Final Fantasy XVI, we planned and executed an exclusive preview event for media and influencers, giving them the first hands-on experience with the game. This event was designed to immerse attendees in the world of Final Fantasy XVI, ensuring that their experience was as memorable as the game itself.

A Truly Memorable Venue and Ambiance

To make the event unforgettable, we carefully selected a location that matched the game's epic and fantastical themes. The space was thoughtfully decorated with elements that reflected the game’s narrative and visual style, helping transport attendees into the world of Final Fantasy XVI. Partnering with top-tier agencies, we enhanced the experience with immersive elements that complemented the gameplay, creating a fully realized event space.

Driving Buzz through Media and Social Engagement

The preview event generated positive coverage across key gaming and entertainment outlets, positioning Final Fantasy XVI as one of the must-have games of the year. Influencers and media attendees shared their experiences through social media and articles, amplifying the game’s reach. The excitement from these posts further solidified the game’s standing in the lead-up to its release.

Magic Impact

Through strategic event planning and collaboration, the preview event was a resounding success, creating an immersive environment that left a lasting impression on attendees. The coverage it generated significantly boosted anticipation for the game, aligning with our goal of pushing Final Fantasy XVI as one of the standout titles of the year.


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