Microsoft & Xbox

Transforming Microsoft’s Retail & Brand Marketing for 20 Years

From retail displays to roadshows, MSM.digital, Insight, Fijak, and Studio CO2 have shaped how millions across Europe experience Microsoft, online, in-store, and everywhere in between.

MSM.digital

Insight

Studio CO2

Fijak

SUPER*

/ 1SP

Intro

OUR GOAL

For nearly 20 years,

1SP's House of Agencies have powered Microsoft’s retail, B2B, and consumer engagement, delivering campaigns, POS experiences, training, content, and events like the Xbox Game Pass Roadshow across Europe.

Our Scope

Retail marketing (e.g., MISX rollout, Shop-in-Shop, Xbox displays)

Social media & community (ExpertZone content strategy & channels)

B2B training & brand ambassador programs

Event marketing (e.g., Game Pass Roadshow, game launch events)

Creative campaign development & localization

Video content production (YouTube, livestreams)

Logistics, POS installation, merchandising

Results

WHAT WE ACHIEVED

A Strategic Partner

in Microsoft’s European Marketing Evolution

Through consistent innovation and operational excellence, MSM.digital, Insight, Fijak, and Studio CO2 have become a critical partner in Microsoft’s retail and brand marketing transformation across Europe, elevating engagement and strengthening the customer journey at every touchpoint.

20 years of continuous European support

Thousands of retail installations delivered across major markets

Millions of consumers reached through retail & roadshows

Hundreds of training modules produced for B2B programs