Tencent

Building Tencent’s PR Powerhouse Across Europe

From headline-grabbing announcements to event-driven storytelling, MSM.digital, Renaissance, and Insight built Tencent a PR engine designed for scale, speed, and impact across Europe.

MSM.digital

Renaissance

Insight

SUPER*

/ 1SP

Intro

OUR GOAL

Build Long-Term PR Momentum for Tencent Across Europe

To expand Tencent’s European visibility, 1SP's House of Agencies implemented a robust PR strategy with media relations, event activations, and press coordination to support game launches and build long-term brand momentum.

Services

PR strategy & execution

Media & press relations

Event PR (e.g., gamescom, SGF)

Corporate comms

Influencer marketing

Results

What we achieved

A Pan-European PR Breakthrough for Tencent

MSM.digital, Renaissance, and Insight strengthened Tencent’s market leadership through an unprecedented level of PR coverage, media engagement, and event presence across Europe.

Game Launches

Media Appointments

Articles

Combined Article Reach

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Contact

Want to know more?

Stefano Petrullo @ Renaissance

PR Mastermind

stefano@renaissancepr.biz

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